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Surprise Marketing
Are you surprised to receive a Christmas card at this time of the year? That's probably why you have opened and read this e-Card!
The reason why I chose to send you a Christmas greeting now is not because I have nothing else to do, but because I want you to receive the first Christmas greeting from me, when you didn't expect it. This is what I call Surprise Marketing.
In this competitive environment, all your competitors are trying to gain the mindshare of customers through various branding and marketing campaigns, which will cost a fortune. Surprise marketing is a relatively low cost and effective way to gain mindshare of your customers.
Other benefits of sending a Christmas e-Card include:
Save Cost
Compare to physical card which will cost a minimum of RM1 plus postage, e-card is only a fraction of the costs. Fast and Efficient
Thousands of e-Cards may be sent out in a few minutes, to any email addresses in the world, compared to snail mail which will take days to weeks. Promotion
Include an e-coupon, or special Christmas offers in the e-Card, as a token of appreciation to your customers. Interactive
A hyperlink to your website, or email address may be included in the e-Card, so that your customers may reply to you immediately via email. New Target Market
You are able to reach out to a new target market, who are internet savvy and use emails as a communication and business tools.
I guess you will probably remember receiving this Christmas e-Card for a long, long time. So when are you going to send your e-Card?
Send a free e card today
Merry Christmas,Friends! |
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Christmas e-Coupon:
Send 1,000 e-Cards
RM200 discount
valid till Oct 31, 2002
Usual Price: RM500
Now: RM300 only
Personalised email delivery
Report of delivered, opened
Customised message
Add Logo, RM50
Customised Design, RM300 |
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