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What is SEO and how to get top rankings in search engines? Part 1

Posted by Harrace

I guess for some of you, the first question is “what is SEO“? When I asked this question in our seminars across Asia, less than 10% knew the answer. “SEO” stands for search engine optimization, or search engine optimisation. This is how to optimize your website to get higher rankings in search engines in the natural, or organic search results, without paying for advertising charges.

The most common question put to us, when I showed them our numerous top rankings in search engines, is how did we do that?

To cut a long story short, you have to do onsite and offline SEO.

Onsite SEO is what you do to your website to make it search engine friendly. This includes

1. Your website structure.

2. The meta tags of your site

3. The contents of your site

4. The inter-linkage of the internal pages of your site

5. The keywords links in your site ..and More

I will talk about more about this and what is offsite SEO in another posting.

If you have any questions on SEO, you are welcome to let me know by leaving your comments. I will try to answer your questions.

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12 Responses to “What is SEO and how to get top rankings in search engines? Part 1”

  1. alan leong Says:

    There are thousands & thousands of internet marketeers as well as internet marketing coaches who are well versed in crafting and positioning their websites to top 10. If everybody knows how to do it, then how can everybody get the top 10? You might say that there are also thousands and thousands of different keywords but what about the keywords of “internet marketing coaching or seminars”? You are going to say “marketing, marketing, marketing” aren’t you?

    What if my webite is number 15,394,442 or even number 216, how will anyone find me?

    Q3 - if I turn up at your office on a Saturday morning for working on my website, will I be welcomed? Assuming no coaching classes. If you or Fione is not in, will anyone else be able to help me on whatever you have covered on your 2-day course?

  2. Manjoor Says:

    Hello

    I am Manjoor Ali, Webmaster of Agroengineers.com. I recently visited your web site and found it interesting. It is a useful resource on internet, laid down in neat, easy to navigate format.

    You might consider our web site useful enough to be included in your esteemed directory. So, kindly consider our web site as per details below:

    Title - Agro Engineers
    Description - Manufacturers of standard and custom made Worm Gear Boxes, spur, helical, bevel and worm gears, racks, pinions, Hydro power Mechanical Equipments, Gear Hoists, Right Angle speed reduction gear boxes.
    Keywords - worm gears, spur gears, helical gears, bevel , racks, hydro mechanical equipments, gear hoists, pinions, power transmission equipments, Indian gear manufacturers, gear products, gear box manufacturers, worm gear boxes.

    Please let me know if I can be of any assistance to you.

    Regards

    Mr. Manjoor Ali
    E-3, Industrial Estate, Kota - 324007, India.
    Phone: +(91-744) 2363799. Fax: 2360835

  3. stephanie Says:

    Hi there,
    I would so appreciate if you could guide me in ensuring my site in found in at least the top10 of every major search engine available.
    Seeing my site is an ecommerce site & without generating enough traffic, it would be as good as not having a site at all.

    I had missed the last seminar but would love to seek ways on how eonenet could assist me further.
    Thanks
    regards
    Stephanie A.
    http://www.chicconline.com

  4. Henry Goh Says:

    Thank you for your article. It is easier said than done. I have been working very hard on SEO and my site is still far behind compared to other sites!

  5. Fione Tan Says:

    Hi Alan,

    Yes, do feel free to make appointment with the team so that they can see how to assist you to move forward.

    I’m sure you’ve already received our call yesterday about this.

    Regards,
    fione
    http://www.eOneNet.com

  6. Fione Tan Says:

    Hi Henry,

    I’m glad to know that you are trying out SEO, and it’s a matter of building a good website that provides value to the end users / customers as well. Therefore, do hope that you will check out our blog and other webpages at http://www.eOneNet.com for more tips on improving your search engine ranking.

    One tip that you can work on immediately is to do research on your competitors with good rankings now and see how you can improve your current website based on your findings.

    Regards,
    Fione
    http://www.eOneNet.com

  7. Harrace Lau Says:

    Hi, Manjoor,

    You can list your company in our business directory directly at http://www.eonenet.com/pgbd. There are free option and paid option.

    Regards,
    Harrace

  8. Harrace Lau Says:

    Hi, Alan,

    Your question:

    “There are thousands & thousands of internet marketeers as well as internet marketing coaches who are well versed in crafting and positioning their websites to top 10. If everybody knows how to do it, then how can everybody get the top 10? You might say that there are also thousands and thousands of different keywords but what about the keywords of “internet marketing coaching or seminars”? You are going to say “marketing, marketing, marketing” aren’t you?

    What if my webite is number 15,394,442 or even number 216, how will anyone find me?”

    This is a frequently asked question. The first part of your answer is right. There are many different keywords for different industries, and even different keywords for same industries.

    e.g for jewelry, the general keyword is “jewelry”. You should not choose this as your keyword because it’s too general, and there are too many search results (and competitors) and you cannot expect to get top ranking for this word within a short period of time and spending years of effort. What you should choose is specific type of jewelry that you are doing, e.g. silver jewelry, or even more specific keywords, eg. silver jewelry chain, silver jewelry necklace, silver jewelry ring etc

    You may ask what if the same competitors are choosing the same keywords in the same specific industry. Then who gets top rankings depends on who is better in getting this job done, by applying the various SEO strategies. It’s similar to getting the Gold medal in the Olympics. There are so many great coaches for the same sport. And how come there is only one Gold medal in every game.

    So this depends on how good is the coach, how good is the participant in learning, practising, and executing the required skills to get the Gold medal.

  9. Ng Wee Ling Says:

    Dear Harrace,

    SEO is certainly one of the key to a successful on-line business. Will there be any chance that I’ll be able to get in depth coached just on this topic alone in Singapore? What are your charges?

  10. Fione Tan Says:

    HI Wee Ling,

    We actually go through the Search Engines coaching in our advanced coaching program as listed on http://www.InternetMarketingCoaching.com
    - there are other issues that complement each other therefore after the advanced program, we will also be providing you with personalised online coaching
    - the next Singapore intenret caoching is in Jan 2007 so it’s a great time for you to join us

    If you have not attended any of our seminars before, you can also check out the next Internet Marketing Singapore seminars in Jan 2007 at http://www.eOneNet.com or call our Singapore office at 65-6339 9219 for registration.

    Rgds, Fione

  11. Onsite Search Engine Optimization: How To Get Top Rankings in Search Engines Part 2 Says:

    […] The most frequently asked question in our seminars is how do we get top rankings in search engines. I have shared in my blog posting What is SEO and how to get top rankings in search engines? Part 1 the basics that we need to do. In this Part 2, I will focus on onsite SEO (search engine optimization) […]

  12. Onsite Search Engine Optimization: How To Get Top Rankings in Search Engines - Part 2 « Internet Marketing Asia Blog - eOneNet.com Says:

    […] So I am writing this posting in word document, and will upload it to our blog when I have the opportunity. The most frequently asked question in our seminars is how do we get top rankings in search engines. I have shared in my blog posting What is SEO and how to get top rankings in search engines? Part 1 the basics that we need to do. In this Part 2, I will focus on onsite SEO (search engine optimization)What is onsite SEO? This is optimizing your website from within in order to get higher rankings in search engines, in the legal and proper way, including your website structure, meta tags, internal links, contents of your site. Let me start with a list of what you should not do: […]

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