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Internet marketing blog of #1 Internet marketing Asia company eOneNet.com with tips of Internet marketing in
Singapore, Hong Kong, China, Malaysia and Asia, and Internet marketing life-style of founder and CEO Fione Tan


eOneNet Prevents Loss of eCommerce Sales in 2007

By Harrace (Hong Kong)

“Do you think a lot of people buy online?” This is one of the questions I asked during our Internet marketing seminars in Hong Kong, Singapore, Malaysia, and other parts of Asia. In each place, invariably, I got two different types of responses, one group nodded their heads and the other group would say no. Those who said no almost certainly never bought online before because of security concern.

This concern doesn’t just happen in Asia. Nearly $1.9 billion lost in e-commerce sales in 2006 due to the security concerns of the US adults, according to Gartner.

According to the Gartner survey done in August 2006, $913 million in e-commerce sales is lost because of security concerns among online shoppers and another $1 billion is lost because of shoppers who refuse to shop online because of security concerns.

eOneNet has been receiving a lot of eCommerce sales, many transactions were a few thousand US$ each. So how did eOneNet reduce loss of eCommece sales? Here are some tips:

#1: eOneNet has built a credible website, which consists of hundreds of pages of contents with professional design, impressive company profile, press room and media video complete with over one hundred media coverages, both print and regional TV, including Bloomberg, CNBC.

#2: We are using secured payment system with our own eCommerce merchant account from Maybank, the largest bank in Malaysia (not a third party online payment account) since 2000. Getting your own merchant account is subject to stringent requirments, including background check of your company, minimum eCommerce transactions of RM50,000 to RM100,000 per month, and fixed deposits for some banks. In Hong Kong, one of the banks required a fixed deposit for HK$300,000. So getting your own eCommerce account is not easy, and shows your company is credible.

#3: Our impressive list of customers using our eCommerce payment solutions, including government ministries and universities.

#4: We offer special incentives to encourage customers to pay online, e.g. online payment fee for our seminar is HK$200, Bank-in is HK$230. As a result, more than 70% of the participants paid online.

In the past, after a customer submitted online payment info, we would check the order info first before we manually processed the credit card info online. This is to reduce fraudulent transactions. However, some customers may still have security concern. To further tackle this problem and eliminate their fears, we have migrated to a new eCommerce payment system this month, verified by VISA/MasterCard.

Unlike the previous system, the online payment will be done by the customer real-time, and once the credit card details are entered, they may be prompted to another secured page of the credit card company, requiring them to enter some personal info in order to verify the real card holder is using the card. So this will prevent someone using another person’s card to pay online. This is much more secured than the previous system and hopefully, this would almost eliminate online payment fraud.

If you have been making payment online in our website since last week, you would have experienced this new system already. Don’t hesitate to leave any comments if you have used this system. It may be more hassle to enter more info, but I think this is worth it to make sure online payment is secure and verified.

Just a gentle reminder: If there is a promo code field in a registration form or order form in our site, you would need to enter the correct code in order to get any discounted price. Otherwise, the normal price will apply. For any questions, please call our respective offices.

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4 Responses to “eOneNet Prevents Loss of eCommerce Sales in 2007”

  1. Wendy Lm Says:

    Happy New Year! Wishing the eOneNet team another pretty and prosperous year.

    The blog has been so welcoming as seen, is doing well and attracted many interested visitors online and customers offline. This has always been the good news to eOneNet.com for the outstanding internet marketing coaching. As being practical, comprehend and sensible to improve base on market requirement and human nature always. May eOneNet continue to be well innovative and sucessfully in internet marketing, drawing further to increase their member pool, i always looking foward to hear from them.

    Best regards,

  2. Fione Tan Says:

    Hi Wendy,

    It’s great to see you motivated and still eager to learn on ways to improve your website. I look forward to seeing your new blog so that you will be able to interact with your customers as well.

    Wishing you lots of business in 2007 !

    Regards,
    Fione
    http://www.eOneNet.com

  3. SnabbaPengar.Se » Blog Archive » Enterprise search marketing $1 billion opportunity: SEM Director CEO interview (definition of success) Says:

    […] Permanent Link to eOneNet Prevents Loss of eCommerce Sales in 2007eOneNet Prevents Loss of eCommerce Sales in 2007 January 11th, 2007 By Harrace (Hong Kong) Do you think a lot of people buy online?This isone… […]

  4. lihua Says:

    People in the past might think that purchasing thing online is not too safe due to security concern, however with the increase technology available today, it helps in bringing a more sucure transaction through internet, therefore reducing people concern of purchasing thing online. Those who have not tried buying thing online should try now to see the advantages of online shopping. It more convenient and reliable.

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