Hillary Clinton and Killer Internet Marketing Tactics
Posted by Harrace
What’s Hillary Clinton, Senate of New York and former First Lady, got to do with Internet marketing?
There is a breaking news last weekend that she will be running for presidency. From the TV news, I note that she has posted some videos on her website promoting her election.
I visited her site and note that she is fully applying killer Internet marketing tactics to support and promote her election campaigns.
In the US, it’s now common for politicians to use the Internet to promote their campaigns. In this case, Hillary Clinton’s official site is at http://www.hillaryclinton.com/
So how does she embrace Internet marketing in her site?
1. Branding for Presidency: The website has just been updated to reflect her intention to run for the presidency, with a prominent logo on top of the site “Hillary for President”
2. Video: With the rave of YouTube, online video has become an important online marketing channel. It’s no wonder that Hillary has immediately made available her speech declaring her intention to run for presidency on her site http://www.hillaryclinton.com/video
In this 3 minutes video, dressed in powerful red jacket, she spoke confidently and passionately about the reason why she has made the decision to run. It sounds convincing and would save a huge advertising budget to run this on TV again and again.
3. Live webcasts and chats: People can register to join her for a series of live webcasts and online chats
4. Viral Marketing: There is a “Tell Your Friends” feature to enable visitors to spread out the words for the webcasts.
5. Interaction with supporters: A “Send Your Message” feature appears prominently in the home page, to enable her supporters to send her supporting messages.
6. To launch a blog: Incorporating a blog, which has become a main stream internet marketing tool, obviously make sense. In the words of her site:
“Soon we’ll launch our official blog, a crucial part of our exciting national conversation and the place to go to learn more about Hillary. We know our readers are going to have a lot to say, so we want to give you the first word.”
Instead of a blog which can only be posted by her and her administrators, she has added a Guest Blog Post feature to invite others to post in her blog. This is a good application of the now popular user-driven contents. We may consider incorporating this feature in our blog as well!
7. PR: The site would not be complete without a press room, which contains her press releases, speeches, and latest articles about her.
8. Campaign fund raising: Money is what matters in any election campaigns. Now her supporters can contribute money at her site at https://contribute.hillaryclinton.com/form.html?sc=1
So obviously, at the end of the day, Internet marketing plays a crucial role in winning the Presidency campaign. Any candidates who ignored the power of Internet marketing or failed to fully embrace Internet marketing will almost certainly have an uphill battle to fight.
What other Internet marketing tactics have you learned here?
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January 23rd, 2007 at 2:41 pm
Dear Harrace,
Does this mean in the next 11 months down the road, on-line video advertising & blog will keep up the momentum to the one of the killer of internet marketing tools ?
Questions : If all this tools added up in our websites, do they need a very powerful programming or a very high skill programmer ?
My concern if some of this thing we add in to our websites, if the thing is not run smoothly, is it the problem of the softwares itself or the server itself.
As recently I have an offer from overseas company offer us the website revamption for our websites, but after I gone gone through some of his websites, there are a lot of weaknesses such as can\’t use the ID to log in once registered, the failure of the enquiry response.
What he told me is because he is having a bad server, so do all this thing really cause by the weak server ?
Kindly advise.
January 24th, 2007 at 11:59 pm
It will not be just the next 11 months. I think within the next few years, video advertising and blog marketing will be the killer internet marketing tools, due to its increasing popularity and usage by marketers.
Anyone can learn to use these tools effectively without any programming skills.
The server and the internet line will affect the loading speed of the video and blog. So care should be exercised when selecting a server.
But sometimes the failure may not be caused by the server and the line itself. It may be due to bad programming.
February 14th, 2007 at 6:48 am
Harrace,
Now I\’ve seen everything, first a former weather man joins us in internet marketing and now the former first lady? Who\’d \’ave thought?
BTW, according to recent research I\’ve been doing for a new project, you are \”spot on\” about video and blogging becoming the \”killer aps\” of the future for internet marketing.
If fact, combining the two appears to be gaining momentum. Call it Vlogging, Pod-logging or what have you. I\’ve only just scratched the surface in my research and already could write a library full of books about it.
Cheers,
Mark Sandquist
http://eAuthorResources.com
February 14th, 2007 at 11:44 am
Through internet marketing, it allows us to do a lot of things such as selling products online, video advertising and blog marketing. Internet marketing has really play a crucial role in our lives today.
March 8th, 2007 at 9:56 am
internet marketing is such an important part of our lives. imagine having to work from monday to saturday, when you don’t even have time to go shopping. internet marketing is the 1 tool that can be used to get stuff that you do not have time to shop for.
February 29th, 2008 at 1:20 pm
Internet marketing is the process of growing and promoting an organization using online media. With the effective internet marketing tactics we can generate great success.