Giorgio Armani Fashion Show Video and Internet Marketing
Posted by Harrace (Hong Kong)
Giorgio Armani is no doubt one of the most sought after fashion designers for the rich and famous. He has just become the first designer to broadcast a fashion show live online.
I’ve got a video link to his interview at the Giorgio Armani Coulture Collection 2007 here, where he shared why he decided to put his fashion show online and gave some valuable tips to dress up, and also the video of the gorgeous Runway Show!
There are of course many fashion shows broadcast live online before, such as Victoria’s Secret’s launderette shows, with so many people worldwide accessing the site at the same time that resulted in the server overloaded!
So how come no other designer has done this before, since the live video has been popular for many year, especially in the last few years, with the sudden popularity of YouTube and Google Video?
I can also be considered to have worked with the fashion industry before, as eOneNet.com has been the Official Website Sponsor for Miss Malaysia/World for 3 consecutive years. It was fun as I got to meet and work with beautiful contestants of Miss Malaysia/World.
eOneNet.com was also the online manager of Suwei Tan, Miss Malaysia/World 2000 and a famous model. So I got to attend some of her fashion shows. During that period, I also explored the possibility of putting some of the designers’ fashion shows video online. However, it appeared this did not sound an exciting idea to them, as the Internet line in Malaysia was too slow to support this at that time.
Now time has changed. When even Giorgio Armani is making use of Internet marketing to reach out to his customers and fans, via broadcasting his live fashion shows online, it is likely that other designers would follow suit.
In the inteview, Giorgio Armani says technology is very different today, and he would like to let people to enjoy the moments of a show online.
Watch the Giorgio Armani Coulture Collection 2007 Video and his interview here.
More of Giorgio Armani interview and his fashion show in this link on Vogue TV.
No doubt video marketing will become the rave of the Internet marketing in 2007.
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February 13th, 2007 at 5:14 pm
Armani is already a famous brand everywhere and by using the power of the internet, it braches its fame to all round the world gaining much more popularity.