Hong Kong Lawyer Embarks on Internet Marketing
Posted by Harrace
I was back to Hong Kong after one week stay in Malaysia, to prepare for tomorrow’s Internet marketing seminar, which is already full house!
This afternoon, I had a meeting with my secondary school classmate, a Hong Kong solicitor (i.e. a Hong Kong lawyer whose core business is in advising clients of legal matters, including doing conveyancing, contract, patents, litigation, personal injuries etc). He is interested to see how internet marketing can help his practice expand business and get more clients.
Similar to UK lawyers, Hong Kong lawyers are now allowed to advertise in various media, including newspapers, buses, TV, and even the Internet. I’ve seen ads for some lawyers appearing in all these media regularly, which would have cost an advertising budget of HK$50,000 to HK$100,000 (or more) per month.
However, there are only a couple of Hong Kong Solicitors’ firms who are placing ads on the Internet. My friend’s firm is one of the handful ones doing this via buying Google AdWords.
He consulted me on how his firm can tap on Internet marketing to improve his bottom line.
The core business of a lawyer is to sell service. So the issue is how to sell services online using Internet marketing. Here is a snapshot of my advice.
First, I check out his website at http://www.orngchan.com and note that the website structure is not SEO friendly. The site is lacking meta tags for keywords and static pages.
My advice includes removing the doorway page, optimizing the website structure for search engines, researching on suitable keywords, and adding keywords to meta tags in appropriate places in the site.
Doing offsite SEO (search engine optimization) is also necessary to get good search engine rankings.
When finding out we will be conducting Internet marketing coaching program in Hong Kong next weekend on 31 March and 1 April, he is keen to send his staff to attend the class.
We will have another successful case study of selling services online - Hong Kong lawyers doing Internet marketing - very soon!
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March 26th, 2007 at 11:23 pm
From attending the course by EONENET…we were taught that regardless of whatever product we intend to sell we can make it happen….SEO…Metatags…..and so forth….internet marketing is not only another platform for selling and advertising but it it the Ultimate choice of the new generations…….. If we have the right system this online marketing will reap success…..and if you attend EONENET success coaching then you will be successful because it is the RIGHT SYSTEM!
March 30th, 2007 at 12:31 am
Doing SEO as same as a marathon! it is very hard to do well. Now I try to do a content to satisfy both Google and Yahoo searching engine. But i still no idea to fulfil two different searching engine! Could you give me some tip, Harrace?