Nina Wang Kung Yu Sum and Internet Marketing
The Hong Kong media in the past few days has focused on the mega fortune of the late Nina Wang Kung Yu Sum and the speculation of the heir to her US$4 billion estate, or her frugal and mean life-style.
While these topics can help the media sell the stories, I am more interested to find out if there is any lesson to be learned from her success story. In fact, her success story has been included in eOneNet’s Internet Marketing Coaching program since 2003!
So what’s Nina Wang got to do with Internet marketing?
Nina Wang is a case study in one of the topics of our Internet marketing coaching program - Getting free online and offline publicity. Nina Wang surely had attracted tons of media publicity, even long before the litigation with her father-in-law on the billion dollar estate of her late husband.
So how did she manage to attrack tons of free publicity?
Other than being Asia’s richest woman’s she had a unique image and identity known as the “pig-tail” billionaire.
source from chinadaily.com.cn
source from news.bbc.co.uk
She had maintained this image for many years. It was only recently that she had changed to the usual business woman like short hair style.
So what unique image can you project?
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April 10th, 2007 at 11:24 pm
HaHa….I want to be a rich woman, but not the “pig-tail” billionaire!
From my point of view, I cannot understand that why she created this unique image. Anyway she is a strong woman to dare to do everything.
April 30th, 2007 at 1:58 am
After she passed away she still created a storm over her inheritance. Would she have chosen a simple life if she could?