Airline Corporate Blogger Reveals Secrets of Business Growth Via Blog Marketing
Friday, May 11th, 2007Posted by Harrace, Senior Internet Marketing Coach
My previous post of Invitation To Submit Your Internet Business Success Stories has drawn some positive response, not just from eOneNet Internet marketing seminars participants.
I just received a submission from a top corporate blogger with an interview revealing the secrets of success of a corporate blog - SouthWest Airline.
Here you are:
Harrace:
I think this interview which we ran today on the Buzz Bin blog would be of interest to you readers:
Nuts About Southwest Demonstrates True Social Interaction
May 8th, 2007 by Geoff Livingston Interviews (e)
It’s one of the leading corporate blogs on the Internet, and it just turned one year old. Nuts About Southwest’s Brian Lusk took the time to interview with the Buzz Bin and give us some insights on how the blog has helped the airline. In a very revealing interview, Lusk says the company changed strategic direction on assigned seating and advanced scheduling thanks to community feedback on the blog. Read on for an exciting look at how community and transparency can work to benefit a major company.
BB: How does it feel now that Nuts About Southwest has passed that year mark?
BL: The one-year mark is a significant milestone with our blog, and it has been an exciting and gratifying year. It seems odd to say this, but considering that a year is like a lifetime in the blogosphere, our blog has matured and received a lot of accolades from other bloggers. It has become a source of information for the mainstream media, including CNN and The Wall Street Journal, but to us the greatest accomplishment is that the blog has become a part of our readers and our Company’s life.
BB: How has the company embraced the blog? (more…)















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