Posted by Harrace, Senior Internet Marketing Coach

Yahoo, eBay, Amazon, or Google?

It’s the World’s No.1 search engine, Google! According to Interbrand and Business Week’s annual survey of the global brands just released, Google is the World’s most improved brand, with brand value increase of 44% over the last year, now valued at US$17.8 billion. Its overall position is No.20.

Other Internet brands that made the Top 100 Brand list are:

eBay - No.48: 7.5 billion

Yahoo - No.55: 6 billion

Amazon - 62: 5.4 billion

So how is this calculation of brand value arrived at? According to this report, the factors include the total sales under the brand, and the earnings that are attributable to the power of the brand itself.

Who is the World’s No.1 brand?

It’s still Coca Cola, with a value of 65.3 billion!

:
Top 100 brand list, brand, amazon, yahoo, ebay, Google

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This entry was posted by on Tuesday, July 31st, 2007 at 10:20 am and is filed under Internet Marketing Asia. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.