5 Tips for creating a great Email Marketing campaign
Posted by Fione Tan, head internet marketing coach
As i download the emails to my inbox each day, i find more and more spam emails (unsolicited commercial email messages) and without even opening those emails, my email anti-spam software has automatically blocked them and sent them to the spam mail box.
Would there have been genuine opt-in email campaigns in the list of emails that i have just deleted? Definitely! So, how can a genuine email newsletter reach the inbox of their readers and get read? Is it the email marketing software, email marketing list, or the email marketing offer?
If you intend to use email marketing to reach your prospects and customers, then here are some tips to guarantee that you will increase your email campaign results.
1. Where is the email database derived from?
- you need to know whom you are sending the emails to? Do not send spam.
- in-house leads such as your website members are normally more receptive than third party rented email database
- what is the profile of the recipients versus your target market. If you are promoting a pet shampoo so you should send to pet owners and not just everyone
2. The Email Design
- are you sending just a text email message or a HTML email ? HTML emails means that the images are directly displayed on the recipients email inbox. If you are sending them a text email message, you can always quote where is the online version located so that the user can browse this email template online
- avoid sending attachments in the email and also ensure that the file size that you are sending to them is small so that it can downloaded fast
3. The Email Offer
- what is the offer that you have sent to the prospects? Is it a good offer or an irresistible one? Is there a free bonus / gift that they can redeem or specially priced item if they quote the promotion code found in your email offer?
- add a deadline or validity period in that message so that readers know they should act fast
4. Tell Customers What to do Next?
- offer email recipients more than 1 way to contact you eg they can call your office telephone or directly print that voucher to purchase in your store
- rather than send a simple announcement of your promotion eg We are having designer handbags sale on up to 70%!. You can add the instructions as ”If you want to get your hands on Italian designer brands of handbags, including limited editions, with savings of up to US$1,200, then you need to click on the link below and purchase the bag online immediately. Only 5 pieces of each item are available, so you can buy with your credit card at http://www.eOneNet.com/e_mall.htm today!
5. Test your Email Offer
- you will not know for sure which design or offer is going to yield you the highest results. The idea is to test. For instance, if your database is with 10,000 email lists, you can break Database A as 1,000 and Database B as another 1,000. Send email version 1 to Database A and then email version 2 to Database B.
- study the results, and then you can send the better performing email version to the balance database.
In one of our email marketing campaigns, we tracked a 400% increment in response when we measured 2 different offers being tested. If we had not tested, we would not have made such good online sales from the campaign.
Let’s start to use email marketing to increase your Internet Sales ! In the coming newsletters, we will review different email marketing softwares that you can use to send out your million dollar emails.
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October 24th, 2007 at 12:40 pm
How to make the email marketing works if we do not have a list of subscribers to send to in the first place. I guess before we implement the email marketing to promote our website, the first thing to do is to build our list. The money is in the LIST.
http://www.designerhandbagdiscount.com
http://www.journeytofinancialfree.blogspot.com
October 24th, 2007 at 3:42 pm
Correct Yuki,
Since you have NO database in the beginning, here are some ideas:-
a) inform your friends, and associates that you have launched a website & then ask them to join your mailing list / register as member
b) add mailing list to your website pages & offer incentive if they want to be your member
c) advertise in other people’s newsletter (find similar target group enewsletters to advertise in)
Rgds Fione
October 26th, 2007 at 8:45 pm
A very well written and detailed article.
Easily understood and the flow is really good.
I really enjoy reading it.
October 26th, 2007 at 8:48 pm
Knowing that the internet is a very powerful tools in our everyday life. Now given the opportunity to have read this blog written by Fione it’s really inspiring to know that there are more to be learned.
October 26th, 2007 at 8:48 pm
To increase your sales marketing in 10 days
October 26th, 2007 at 8:49 pm
I agree with what Fione has said, also these ways do not cost anything or very little. Therefore, it is encouraging to get started in this way.
October 26th, 2007 at 8:49 pm
i have tried the method mentioned in this article. it really work!!!
October 26th, 2007 at 8:49 pm
The article is very good. The scaledown version with few testing of email templates does make sense to know the results.
The email offering of discount and services also attract customers. Normally I do receive email offer from legitimate company locally and I do enquire and buy products from them.
I bought those products because I found out they offer solution to my problems that I face. Those products i know i need but no idea how to choose and what to choose.
With email marketing inside my mailbox, I can learn from the company what is the best products for my problem and eventually I bought a value for money products instead of products that breaks after few usage…
Its very informative, very solid solutions and applicable.
With Eonenet’s tips, I now begining to think how am I able to have benefits from such e-mail program.
October 26th, 2007 at 8:49 pm
Eventhough these 5 tips looks complicated & compressed, but I’m still find really benefited for people like me know very little in the internet marketing business.
October 26th, 2007 at 8:50 pm
I am still working on the web, how should i create the email list at the same time
October 26th, 2007 at 8:50 pm
Hi Fionne, what is your views on e-newsletters that are delivered to users in Acrobat PDF format. Would it be effective? PDF have the advantage of being able to include text and pictures and then lock it from other people editing the article and passing it off as their own. But, I.m concerned about the size of the email when PDF is included. How?
October 26th, 2007 at 8:54 pm
It is a very good idea. It looks simple but for someone who is new to blogging, it can be quite daunting. I wish it could be much simpler.
October 26th, 2007 at 8:54 pm
very informative and help us to know about what is email internet marketing and how the eonenet internet marketing technique to get
traffic to your site …
October 26th, 2007 at 8:54 pm
The article is bit too tough for a beginner like me. The beginning is always difficult. How to creat a mailing list in the beginning is a question most novices would ask.
October 26th, 2007 at 9:51 pm
Hi Aurelius here,
Thanks for dropping by my blog and commenting.
I am mostly into email marketing myself. I do agree with your tips on list-building. That’s very true!
Best,
Aurelius
October 27th, 2007 at 3:36 pm
Tang, Willie,
Start a little by little & that is why you began with the adding of mailing list to your blog or website first.
Saba,
PDF format is normally not used so it’s either text format or just html. HTML can also allow the pictures to appear on the screen in the email inbox.
Aurelius,
Great to know you are also using this successfully.
Rgds Fione
December 1st, 2007 at 1:29 am
Hi Fione,
Just want to say I appreciate the golden nuggets of information you offer in your sites/blog. Was referred to your site by my hubby.
Though I have not attended your seminars yet, I am already benefitting from the tips scattered across your sites.
Slowly but surely, I’m on the way to net marketing success.
Thanks again!
Kamisah
http://serianggun.blogspot.com
http://rich2day.blogspot.com
April 20th, 2008 at 8:41 am
That was a great post by you, Fione.
A great source of content for my email marketing blog
Anyway, looking forward to meeting you at the PJ seminar on 9th June.