Getting Google Adwords clicks but No Sales?
Google adwords case study by Fione Tan, head internet marketing coach
One of my internet marketing coaching student submitted a question he had about his Google Adwords account. Some of you might have already tried the Google Adwords pay per click advertising but received little or even no sales right? Here was the scenario that our coaching entrepreneur faced:-
Before eOneNet coaching, I have previously tried a Google Adwords campaign, and managed to get 500clicks but I didn’t receive a single sale. I have linked my adwords advertisement to the merchant’s website and all the keywords were provided to me by my master affiliate. How come I can’t get any single sale even after spending money on Google adwords?
Here are some analysis by our Internet Marketing Coach on how to turn increase results from Google Adwords spending.
You can get no sale due to a few reasons:-
a) poor sales letter or offer so users don’t feel any good point to buy
- you can promote a product or ebook as hard as you want but if the offer or sales letter or website contents is poorly written, then the customer might not feel that this is their best choice of solution
b) since this is via affiliate program, maybe the user already saw this product recommended by another reseller / affiliate before
- if there are too many resellers promoting the same product, the user or customer that you have gained (through your google adwords click) might leave immediately as they have seen this item previously
c) linked to the wrong page eg like if the merchant sell many different ebooks / products then should not link to the home page but to link to the specific webpage where your recommended product is at
- you should not aim to buy popular keywords just to try and get some traffic. Rather it’s best to get qualified leads so the way the ad is written (the offer stated in your Google adwords advertisement), should reflect what the interested purchaser is likely to be attracted to
- the lesser the no. of clicks that the user needs to click on when browsing the merchant website the better, as they might feel lost if there are too many offers /products on the home page that you linked to
d) the ad in google adwords did not match the product offered eg like you mentioned free trial in the adwords but then user went to the merchant page and found there is no such thing so then no results on sales
e) Keywords you have used for your google adwords might be unsuitable
- it was mentioned that you did not come up with the keywords yourself, but these were provided by your master affiliate. This means all the affiliates are using the same keywords so it’s not suitable to be used. Moreover, you should deal direct with the Merchant website and not with the Master Affiliate so that you can have direct access to the most accurate information.
For those of you thinking of using Google Adwords to boost your online sales, you should first setup your free account and then create your test adwords campaign. Then monitor your statistics and results after getting about 100 clicks. With the 1st batch of clicks, then you can restrategise eg like come up with a variety of google adwords ad and then see which offer / contents is giving you the better clicks and return on investments.
Most importantly, you should analyse the product that you are promoting. If this is a good product with great value which can appeal to the prospects, then they will turn into customers, and not just browsers.
Do feel free to leave your comments or personal experience on Google adwords on the case study above by clicking on the Add Comments link below.
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January 3rd, 2008 at 4:41 pm
This is wonderful information about google. I really appreciate your efforts to bring this information to us.
January 4th, 2008 at 9:23 am
Hello Internet Marketers,
Our compony has been using google AdWords from day one! From our experience it has given us the most conversion of all our campaigns. Fione has given some great tips! One example I could share is to monitor your ad copy and test various ad’s to see which is performing the best. Sometimes a high performing ad will stop working, this means that there is a change in the market and you need to come up with some new copy. You will also find that you will get better ad position at less cost if the ad is performing well.
Google has a great learning centre you can visit at;
http://www.google.com/adwords/learningcenter/
Cheers,
Stephen Hesketh
Channel Manager
Check Point ZoneAlarm
Licensed Distributor
http://www.zonealarm.com.au
January 4th, 2008 at 4:29 pm
Hello,
From my understanding, why there is clicks but no income/pay. Because as you say when someone click the Google Adwords even they don’t buy we will get paid. Pay-per-click as I understood. Thanks.
January 5th, 2008 at 12:53 pm
Good contents about Google Adwords.
May I add 2 more points:
1) Poor copywriting on the adwords
- Most of the time, people don’t want to click on the ad that look poor quality and didn’t deliver the right message.
2) No proper tracking on the campaign
- Again, this is very important part as you need to keep track from time to time whether the ads are performing or not. Otherwise, it is just a waste of money and yet you don’t know where went wrong.
January 5th, 2008 at 1:23 pm
Hi Anaz,
Pay per click is where you pay google if anyone clicks on your ad.
Rgds Fione
January 5th, 2008 at 1:29 pm
Yes the 2 extra points by Blog Marketing are also valid.
Correct, if you have bad copywriting on your adwords, then you will have lesser clicks or end up attracting the wrong crowd.
- if your adwords has bad performance on the no. of clicks, then google can even deactivate your ad
There are many useful tracking in the Google Adwords report and just to fully understand each item there, you need to spend some time.
rgds Fione
January 5th, 2008 at 1:52 pm
When there are clicks but no sales, it shows one of more of the followings:
1. Your product does not have a USP
2. You don’t have a good offer to entice visitors to buy NOW
3. The sale process got problems, e.g the visitors cannot find the buy now button, it takes too many clicks before they can get to the order form, the online payment system is too difficult to use etc.
Regards,
Harrace
January 29th, 2008 at 7:38 pm
Let’s see what we can do