Posted by Harrace, Senior Internet marketing coach
The monthly education topic for the eBusiness Club meeting held in our Hong Kong eOneNet Centre yesterday was “B2B Marketing Success Tips”. This is where the big money lies online, as one order can be for tons of products.
We started off by showing how to make money with B2B, as manufacturers, wholesalers, distributors or trading agents. There are various online tools to help B2B marketers to identify hot B2B products searches, and in particular, where to locate volume buyers.
These searches can be done in B2B portals. The best one we are using, and it’s free, is NOT alibaba.com, but another popular one which can tell you the popular related searches. For example, if you are searching for jewelry, they will tell you the related popular searches (which are not those we thought): jewelry offers, jewelry importers etc.
Some of these portals also enable you to find volumn buyers. For example, in one of these portals, I found out there is a buyer from Egypt who wants to buy 50 tons of frozen food. So how can you make money if you are not selling this type of frozen food?
You can act as a trading agent, and find sellers who are selling this kind of stuffs, and tell them you have a customer from Egypt who is looking to buy the stuffs and ask if they are interested.
Another alternative is to post a buying lead to buy this kind of stuffs and let interested sellers to contact you. So in no time, you can be doing B2B trading!
Other B2B marketing stratgies we reveal include search engine marketing, video marketing, and blog marketing. If you can master these strategies, you will surely have a competitive edge against your competitors, the majority of which are only using one or two of these strategies.