Internet Marketing Coach Interviewed by Career Times
Posted by Harrace, Senior Internet marketing coach
“Is it necessary to have special names to run Internet companies, such as Harrace, or Fione which are not common names?” the reporter from the Hong Kong Career Times asked me.
Well, this is an interesting question. Though this is not strictly necessary, but some very successful Internet personalities also got very unique name, such as Zuckerberg, founder of Facebook.
Here is an excerpt of the interview:
According to Mr Lau, internet marketing in Hong Kong is just starting to take off and the city is still five or six years behind the US. “We have done a lot of seminars in Hong Kong and found that most people knew nothing about internet marketing,” he says.
However, internet marketing is a worldwide trend. Advertising figures reveal that particularly big companies are moving their marketing efforts online. “Asia now has 500 million internet users, compared to around 220 million in the US. China has the highest number, with more than 250 million Internet users,” Mr Lau points out.
While the internet is a major marketing tool in China, eOneNet does not advise campaigns targeting only the Hong Kong market. This is because only around four million out of the city’s seven-million population are on the internet.
“If you sell online, your main target should be people in the US,” says Mr Lau, noting also that internet users in the US have high spending power.
Budding internet marketers do not have to sell their own products. Mr Lau says, “A lot of people sell other companies’ products through their sites. The key is correct marketing.”
Search engines such as Google offer a great way to get free traffic, but there is no guarantee for any websites to get into top-ranking positions using this route (unless you learned the secrets from eOneNet’s Internet marketing coaching program, this part is added by me:) )
The other option is paid traffic, for example through advertising where webmasters pay for every click through to their sites. “You need to know how to play this game,” says Mr Lau. “If you pay HK$100 and get HK$150 in return, it works. It’s not meaningful if you pay HK$100 and receive only HK$50 or nothing back.”
The dot-com bust of 2001 marked a watershed in internet marketing. “Before the bust, the focus was on attracting a lot visitors. It was not on making money with websites, but on getting more investors. Now, most companies have sound business models, and most are profitable,” Mr Lau says.
Over the last two to three years, there has been a trend towards social websites such as Facebook. Mr Lau also believes there is potential in adapting successful business models from the US and launching them in China, just like Chinese online shopping marketplace Taobao became a success by adapting ebay’s business model.
eOneNet’s seminars are mainly attended by people wanting to learn how to make money on the internet. The seminars cover topics such as researching hot products and markets, designing and marketing websites, and accepting payments online. The company also offers a certificate course in practical internet marketing.
“We can’t guarantee success—but most of our students get their websites up and running within three months,” notes Mr Lau.
Business as usual
• Internet marketing requires plenty of practical skills
• Many companies are moving their marketing efforts online
• Budding internet marketers do not have to sell their own products
• Social websites a growing trend
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September 30th, 2008 at 5:09 pm
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