This weekend’s SEO workshop in Malaysia was filled with tips on how to get Top rankings in Google, Yahoo, MSN Bing and other search engines for FREE! While some of the participants came with their current website, that lacked the good search engine positions, some have just started their idea to make money online.
Leads for sales and your prospects derived from natural search engine ranking via top rankings are the lowest cost compared to other online marketing strategies such as email marketing. How is your website ranking compared to others in your industry?
Basically there are 2 types of Search engine strategies and its benefits:-
a) search engine optimization ( SEO )
– free natural rankings on Google, Yahoo, MSN etc, will make customers’ think more highly of your brand, or product
– however, many competitors so how can you get on the Top 10 for Free? This requires you to learn more about SEO techniques, especially on how to find the best keywords for your website
b) pay per click advertising ( PPC )
– pay for each click received through your advertisement in Google , Yahoo or MSN Bing. Fast results as your ad can be seen in as little as 15 minutes itself
– disadvantage is that you need to continuously pay in order to get traffic, visitors. The minute you stop paying, you get no sale as you are not listed in the Top 10 of search engine results.
Therefore, it does make good sense to have your internal SEO expert for your company website and send your marketing team for proper internet business workshop to learn good SEO techniques to save money for your company, while increasing your website sales!