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Internet Marketing Blog Asia -
Internet marketing blog of #1 Internet marketing Asia company with tips of Internet marketing in
Singapore, Hong Kong, China, Malaysia and Asia, and Internet marketing life-style of founder and CEO Fione Tan

3 Tips to Improve your Email Marketing ROI

Have you tried email marketing to your prospects and customers? Email marketing has been proven to be an irreplaceable marketing channel for companies and research statistics below show that it is still working very well.

• Direct Marketing Association (DMA) estimated that in 2012, for every $1 invested on email marketing, you will receive $39.50 in ROI
• 2012 survey of consumer channel habits and preferences revealed that 77% preferred to receive permission-based promotions via email
• 2012 social media survey found that 87% of social media marketers are also using email marketing, with 93% of them planning to increase or maintain their email marketing spending

If your website or company is now not doing email marketing or getting poor results from your email campaigns, here are 3 important tips to improve your performance.
1. Always personalise
- No one likes to receive emails which says Hi friend, Hello partner. You should personalise the name of each recipient e.g. Dear Fione
-  You can even insert their designated branch / outlet or sales consultant name inside the email message contents

2. Permission Based Email Marketing
- SPAM is NOT email marketing. You will often find companies selling your email database at a super low rate with the title of email marketing but the people on the list is are not your members nor are they your prospects.
- It is best to incorporate an opt-in mailing list to your website, such as those from the Web 3.0 software

3. Test and track your results
- How can you measure the effectiveness of your campaigns without any tracking? Check out the email reports for No. of emails successfully sent, Opened emails and what Links inside the email did the recipient click on?
- If you have a database of 10,000 members, you should test out with 1,000 members first and separate them into 2 batches of A and B where group A will receive email subject 1 while group B will receive email subject 2. Based on which one is getting the higher open rate and response rate,  you can proceed to use that to blast to your remaining 9,000 members.

Finally, you should relook at your email marketing campaign and use reliable email marketing software such as
- You can even have the trial login to view the email broadcast control panel on this website

One of the most common question that is being asked is, I am already doing email marketing with a software, so why should I consider this new one? If this software can get MORE emails delivered to your customers’ inbox, at a faster delivery rate and more accurate reporting, all at the same price then why NOT change?

I fully recommend this email marketing software, which is the No.1 email marketing Japan software, being used by the top eCommerce sites including Rakuten Japan, Groupon Japan and even Amazon Japan. is also a satisfied customer of this software.

Two of the main advantages of this software is the HIGH deliverability rate (more emails reaching your customers’ inbox) and their sophisticated reporting statistics which guarantees that you can accurately track what your customers’ interaction with your email message.

Rates starts from only US$0.005 (yes less than 1 cent only) !  Now, why not send out your FIRST email marketing campaign with your Celebrations eCards like Happy Chinese New Year or Happy Valentine’s Day?

You can instantly sign up or

Malaysia : 2 Hour Email Marketing for Companies Hands-on Workshop
Date : Feb 5 (Tues) 2 to 4pm
Venue : office, A-36-11, Tower A, Menara UOA Bangsar, KL
Normal : RM400             First 5 register : RM0
First 5 who register can get 1 FREE seat. Contact us via email or call +603-2284 6418 / 012-232 8878 to grab this offer.

Fione Tan

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