28Mall launches the first hongbao in Facebook to enable shoppers to shop for free in Hong Kong and creates a viral effect. While WeChat and Alipay are competing to give digital HongBao, which is cash money filled “red envelopes” or “red packets” normally given during Chinese New Year, to lure users to download and use their respective platforms, this is novel to people outside China.
The new startup 28Mall.com is the first platform outside China to launch a proprietary HongBao system, and the first to give away HongBao in Facebook during the RISE Tech Conference held in Hong Kong today. 28Mall HongBao, known as “HB$”, is equivalent to US Dollar in value, i.e. HB$1 is equal to US$1. To grab the HongBao in Facebook, any Facebook users can just go to Facebook.com/28MallAsia, and search for a HongBao, and with a click, users can grab the HongBao up to HB$28 equivalent to US$28 value.
The differentiator between the WeChat HongBao and 28Mall HongBao is that Wechat only gives away HongBao to WeChat users, whereas 28Mall is giving away HongBao everyday to everyone who grabs the HongBao, and via all social media platforms, including Facebook, Twitter, Google+, Pinterest, and even WhatsApp. What’s more? 28Mall is the first to offer “HongBao for Friends” to members who can claim HongBao each day to send to their friends using social media. The senders will receive more HongBao automatically when their friends accept their HongBao. The more they send, the more HongBao they will get.
28Mall is currently running a Facebook contest to give away branded products that can be 100% redeemable with HB$ including Samsung S7 Edge, iPhone6S, Michael Kors handbag, and even Tokyo trips on a first come first serve basis. Members who can get and accumulate sufficient HB$ first can redeem these products for free. “Wechat HongBao has proven to be a viral hit in China, but have you received a HongBao in Facebook? Now you can! Finally, 28Mall enables new version of digital HongBao to be sent and shared virally across the world to 1.6 billion Facebook users,” exclaimed Fione Tan, Co-founder of 28Mall.com and well-known Asian internet marketing queen with over 16 years’ experience of selling online. “Instead of competing on price, 28Mall is set to disrupt the online retail industry by offering shoppers to “shop for real and shop for free” by grabbing HongBao issued by the online mall. This is a powerful viral marketing tactic for their branded merchants who are selling through 28Mall”, said Tan.
More than 50 prestigious brands from Hong Kong, Korea, Singapore and Malaysia have already joined the online mall during the pre-launch stage. To get your first HongBao in Facebook, go to www.Facebook.com/28MallAsia ###
About 28Mall.com
28Mall, positioned as the first “Social Mall for Finest Brands” is a new B2C eCommerce Mall targeted for South East Asia, has launched the first proprietary HongBao system in which digital HongBao can be sent and shared across all social media platforms to enable shoppers to shop for genuine products with HongBao. 28Mall helps brands and retailers to sell their products via its platform to the growing eCommerce market in South East Asia on a “No Sales No Pay” basis.


28Mall was founded by the Co-founders of eOneNet, the leading Internet marketing company since 2000 with offices in Kuala Lumpur, Singapore, Hong Kong and Shenzhen. For more information, visit www.28Mall.com and www.Facebook.com/28MallAsia
About eOneNet.com
eOneNet, ranked No.1 Internet Marketing Asia company in Google since 2000, helps companies sell and increase sales online globally using various platforms and online marketing tools with offices in Kuala Lumpur, Singapore, Hong Kong and China, and is the Official strategic and training partner of Alibaba. eOneNet is the winner of various awards including Hong Kong Distinguished Brands 2009. For more information, visit www.eOneNet.com and www.Facebook.com/eOneNet
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