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Singapore, Hong Kong, China, Malaysia and Asia, and Internet marketing life-style of founder and CEO Fione Tan


Archive for the 'Corporate Marketing' Category

An Radio Internet Marketing Show Generates HK$100K Sales!

Friday, December 7th, 2007

Posted by Harrace, Senior Internet Marketing Coach

Further to the radio talk show Fione and I appeared on 3 consecutive evenings from Nov 12 - 14, we received more than 100 phone calls, and as a result, we closed sales worth HK$100,000!

We have uploaded the audio clip to our press room now. Listen to it at http://www.eonenet.com/press/press.htm

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How to use the Internet to promote Agro products

Tuesday, July 31st, 2007

Posted by Fione Tan, Head Internet Marketing Coach

I’m now at Bali, Indonesia training a group of enthusiastic professionals from over 13 countries on how to use Internet marketing.

Our focus industry for this round is Agro products, meaning ideas like apples from Taiwan, mangoes from Philippines, durian from Thailand and organic green tea from Sri Lanka.

Language proved to be not a barrier for all the participants and in our workshop today, we are getting online live to do our research online.  

Everyone is busy coming up with ideas on what niche products to sell, and later we will attempt to find B2B buyers online from the large online trading portals.

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Top Internet Marketing Coach Reviews Best Airport Business Lounges

Tuesday, July 31st, 2007

Posted by Fione, Head Internet Marketing Coach

I am now writing this post from Bali!

I’ve been hired to conduct private internet marketing training & workshop for an event organised by Ministry of Agriculture, Indonesia and the group of participants consists of professionals from more than 10 countries.

On 29 July (Sunday), I took the early morning flight from Kuala Lumpur, Malaysia to Denpasar, Bali island of Indonesia. It was the flight MH715 and departs at 9.50am. Each day, there are 2 flights operated by Malaysia Airlines. I was taking the Business Class flight and the price was about RM3,600 with the airport taxes for this flight sector (of course, this was paid for by the organizer of the event). The economy class flight ticket was about RM1,800 due to the holiday season, so if at a non-peak season the air ticket price will be cheaper. I was late for the KL Sentral in-town check-in (you need to be there before 2 hours of your departure time) so I had to drag my luggage to the airport. There, I realised that the priority counters for business class was slow, where I waited for at least 15 minutes.

I went through the immigration and then headed to the Malaysia Airlines lounge. Breakfast was served till 11am so I ate prawn kuey teow soup noodle and ordered an orange ice blended drink.

prawn kuey teow soup noodle

orange ice blended

Magazines, newspapers were aplenty and the comfy cushions could easily enable you to doze off. If the soup or porridge were not your choice, you can help yourselves to the Malaysia (nasi lemak, sambal, chicken rending), or the Western (chicken croissant sandwiches, baked beans, eggs & toasts) style spread of light snacks.

One thing very different that you won’t find in other airport lounges is that for Malaysia Airlines you can find the “kaya” jam spread! I should try to toast the bread and make my very own “roti bakar” next time. Cutleries used in the Malaysia Airlines lounge in KLIA was the Wedgewood brand (which you can see the W sign when you flip the plate / saucer over)

wedgewood brand

How does this compare with all the other business class lounges? The national carrier business class lounge are having the best facilities when the lounge is in their own country. Some of the business class lounges I’ve been to include:-

  1. Kuala Lumpur International Airport Cathay Pacific lounge
  2. Kuala Lumpur International Airport Emirates lounge
  3. Bangkok Airport Thai Airways lounge
  4. Hong Kong Cathay Pacific The Wing lounge (they have got 2 lounges, the other called The Pier which I always seemed to miss out),
  5. Dubai, UAE Emirates Lounge
  6. Lahore, Pakistan Cathay Pacific Lounge
  7. Tehran, Iran Emirates Lounge

Which one I felt was the best? I like the Dubai Emirates Lounge in its airport and probably because I had a nice refreshing shower during my travel there, and also its decor and good food!

wedgewood brand

If you are taking business class and plan to visit the lounge, do make sure that you have at least 1 hour to spare prior to the departure time and then you will have time to enjoy the visit there. I’ve missed out many too eg like the Taipei Airport Malaysia Airlines lounge, and more.

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Are you losing sales due to poor customer service?

Thursday, May 3rd, 2007

Business tips by Fione Tan, Internet Marketing Coach

Is customer service still important? How are you ensuring that the quality of your service is good? Even after running my internet business for over 7 years, i can still find flaws and areas of improvement in order to ensure the customers get a great experience when dealing with eOneNet.

I remembered a story that my American expatriate friend, working in Singapore, shared with me about online customer service. Since she was working abroad, she would regularly shop online for gifts to her friends and family members back in USA. During her mother’s birthday, she ordered some gardening books for her mom, from Amazon.com and then called her mom to check whether her mom was happy with the gifts. However, some glitches happened and instead, her mom were sent Algebra and Calculus books.

(more…)

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Hong Kong Lawyer Embarks on Internet Marketing

Wednesday, March 21st, 2007

Posted by Harrace

I was back to Hong Kong after one week stay in Malaysia, to prepare for tomorrow’s Internet marketing seminar, which is already full house!

This afternoon, I had a meeting with my secondary school classmate, a Hong Kong solicitor (i.e. a Hong Kong lawyer whose core business is in advising clients of legal matters, including doing conveyancing, contract, patents, litigation, personal injuries etc). He is interested to see how internet marketing can help his practice expand business and get more clients.

Similar to UK lawyers, Hong Kong lawyers are now allowed to advertise in various media, including newspapers, buses, TV, and even the Internet. I’ve seen ads for some lawyers appearing in all these media regularly, which would have cost an advertising budget of HK$50,000 to HK$100,000 (or more) per month.

However, there are only a couple of Hong Kong Solicitors’ firms who are placing ads on the Internet. My friend’s firm is one of the handful ones doing this via buying Google AdWords.

He consulted me on how his firm can tap on Internet marketing to improve his bottom line.

The core business of a lawyer is to sell service. So the issue is how to sell services online using Internet marketing. Here is a snapshot of my advice. (more…)

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Internet marketing Asia Campaign Order for 80,000 Euro During Chinese New Year

Wednesday, February 21st, 2007

Posted by Harrace

Our offices in Hong Kong, Singapore and Malaysia re-opened today after the Chinese New Year holiday. I haven’t checked my emails during the holiday. I found out I got 867 emails accumulated from the past few days!

I am happy to find online orders from some of the emails, one of which is an Internet marketing Asia campaign for 80,000 EUR, i.e. Eighty Thousand Euro! It goes without saying that Internet marketing in Asia works!

This European client found us from search engine one year ago. (That’s why getting top ranking in search engines will increase leads and sales tremendously.) Its IT director flew to Hong Kong to meet me to request us to help them to do Internet marketing for its award winning website (selling shoes) in Hong Kong and Japan. The first order we got was worth USD9,000. As a result of the campaign, sales in the website increased 247% compared to the same period one year ago. (more…)

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Anti-Spam Bill to be beefed up in Singapore

Thursday, February 15th, 2007

According to a report in the Singapore’s Straits Times on Feb 13, 2007, marketers who send unsolicited emails and SMS messages will soon have to label their messages clearly or risk facing legal action from consumers.

After consultation with legislators and experts in the field, the Bill was introduced in Parliament on 12 Feb 2007, essentially making Singapore one of the countries to join in a global effort to cut down spamming which was estimated to have cost Singapore businesses  some S$23m in productivity loss each year! (more…)

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Giorgio Armani, Gucci, Versace Topped Most Coveted Fashion Brands Online

Monday, February 12th, 2007

Posted by Harrace (Hong Kong)

While I was doing research for my last post on Giorgio Armani Fashion Show Video and Internet Marketing, I came across a survey that shows Giorgio Armani, Gucci, and Versace are the world’s most coveted designer brands.

12 percent of global consumers already purchased Giorgio Armani and/or Gucci! How can we make money on these ultra hot products online?

(more…)

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Shanghai Writer Called eOneNet for Internet Disaster

Thursday, January 11th, 2007

By Harrace (Hong Kong)

A Shanghai writer called our Hong Kong office this afternoon enquiring about our company’s loss during the Internet break-down in the last 2 weeks. I wonder why he would call us regarding this. Then I remember having posted a blog entitled “Asia Internet Marketing Company Lost $10,000 from Internet Disaster” 2 weeks ago.

(more…)

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I met Yumiko in Hong Kong!

Saturday, December 23rd, 2006

In Hong Kong, you can meet celebrities rather easily. 2 days ago, I met Paco, the man who’s behind many successful singers such as Joey Yung. Then yesterday, guess who I met?

I met Yumiko in Hong Kong

Yes, it’s Yumiko! Is this the law of attraction as we’ve made a few postings about her in this blog last week?

(more…)

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