There are thousands of brands flashing in front of us each day, and at times, it becomes so common that people might even forget that the advertisement is corporate branding strategy.

Like the panadol, aspirin, prozac or actal, it can even become a “word” that we use to represent cures for our headache, migraine or gastric pain. Therefore, many corporations are looking at other interactive ways to build their mindshare, using online branding and offline branding.

Here are some samples that i’ve come across.

The Coca-Cola store in the Mixc shopping mall in Shenzhen city, China. This is the first Coke store i’ve visited, and i was tempted to buy the T-shirts, caps, and also the mini-fridge.

In corporate events, where companies give out this similar merchandise, say a company polo shirt, most guests are unwilling to wear the shirt, thinking that they look as though they are promoting the Company for free. Here in the Coca-Cola store, people are paying money to wear apparel, and lifestyle home decor items. 

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