Posted by Franco, 100teddybear.com
It is exactly 13 weeks ago since I launched my teddy bear website, www.100teddybear.com. The journey might seem brief considering that I attended eOneNet’s Internet marketing coaching workshop at e1Net in mid November 2006 that jump-started my leap into cyberspace.
It had been a challenging 8 weeks prior to the website launch. The eOneNet workshop had provided me with an understanding of some of the areas that I could consider. Options were available to me to look at which business model would be appropriate for me. I would have taken the easy route and either launched the platform based on affiliate programs or drop-shippers.
Another choice was e-books. I chose to find a product, promote and market it. I decided to sell teddy bears. These teddy bears that are unlike those generally available in the marketplace.
I headed to the bookstores. I bought books and even more books. Books included topics covering internet marketing, SEO, Blogging, Video-blogging, eBay, Dreamweaver 8. I read and read…trying to gain a more in-depth understanding of the sorts of application of the knowledge gained from my Internet marketing coach, e1Net.
Sourcing for the right teddy bear product has taken a month.
I began designing the website. However, with the timeline that I had to launch my website fast, I finally passed that task to a webmaster. With the knowledge I have equipped myself from e1Net and the books, I working with the webmaster to structure the website that way it should be.
Just a piece of advice here. Never leave it to your webmaster entirely to create and design the website. There are just too many other considerations besides the look and feel of the website. For a website to be able to attract traffic, it is critically important that keywords, meta-tags, site optimization, ranking, google adwords, blog are considered. All these I had to work with the webmaster in addition to the shopping cart and adding a blog to the website.
Finally on January 20, 2007 I was ready to uploaded my website.
First 2 weeks, nothing happened as far as money making was concerned. I was tweaking areas such as my keywords, landing pages, page titles, blog, google analytics. I was also working on my teddy bear blog, http://my1teddybear.blogspot.com with the hope to promote and drive certain amount interests to the website.
Another area I worked on was google adwords and activated the sponsored link. That effort, immediately almost within the same hour, drove traffic to the website from all over the world. I had 85 visitors within the first 5 hours of the google adwords being activated. I generated about 3.5% conversion on average. Over a 5-week duration, I received orders amounting to just over USD 4,000 from the world at large!!
I must say that is pretty impressive for a teddy bear start-up website. Yes!! Heap heap hooray!!
This is just the beginning of the journey. I need to learn constantly especially for things that work online. So I am now attending eOneNet’s Internet marketing blog workshop to get more tips and ideas of marketing blogs and websites, while making this post concurrently. With the solid support from the Internet marketing coaches at e1Net, including Fione and Harrace, this helps to overcome any challenges I am facing during this Internet journey.
I shared my experience during eOneNet’s Internet marketing blog workshop last week.
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