Google adwords case study by Fione Tan, head internet marketing coach

One of my internet marketing coaching student submitted a question he had about his Google Adwords account. Some of you might have already tried the Google Adwords pay per click advertising but received little or even no sales right? Here was the scenario that our coaching entrepreneur faced:-

Before eOneNet coaching, I have previously tried a Google Adwords campaign, and managed to get 500clicks but I didn’t receive a single sale. I have linked my adwords advertisement to the merchant’s website and all the keywords were provided to me by my master affiliate. How come I can’t get any single sale even after spending money on Google adwords?

Here are some analysis by our Internet Marketing Coach on how to turn increase results from Google Adwords spending.

You can get no sale due to a few reasons:-
a) poor sales letter or offer so users don’t feel any good point to buy

- you can promote a product or ebook as hard as you want but if the offer or sales letter or website contents is poorly written, then the customer might not feel that this is their best choice of solution

b) since this is via affiliate program, maybe the user already saw this product recommended by another reseller / affiliate before
- if there are too many resellers promoting the same product, the user or customer that you have gained (through your google adwords click) might leave immediately as they have seen this item previously

c) linked to the wrong page eg like if the merchant sell many different ebooks / products then should not link to the home page but to link to the specific webpage where your recommended product is at

- you should not aim to buy popular keywords just to try and get some traffic. Rather it’s best to get qualified leads so the way the ad is written (the offer stated in your Google adwords advertisement), should reflect what the interested purchaser is likely to be attracted to

- the lesser the no. of clicks that the user needs to click on when browsing the merchant website the better, as they might feel lost if there are too many offers /products on the home page that you linked to

d) the ad in google adwords did not match the product offered eg like you mentioned free trial in the adwords but then user went to the merchant page and found there is no such thing so then no results on sales

e) Keywords you have used for your google adwords might be unsuitable

- it was mentioned that you did not come up with the keywords yourself, but these were provided by your master affiliate. This means all the affiliates are using the same keywords so it’s not suitable to be used. Moreover, you should deal direct with the Merchant website and not with the Master Affiliate so that you can have direct access to the most accurate information.

For those of you thinking of using Google Adwords to boost your online sales, you should first setup your free account and then create your test adwords campaign. Then monitor your statistics and results after getting about 100 clicks. With the 1st batch of clicks, then you can restrategise eg like come up with a variety of google adwords ad and then see which offer / contents is giving you the better clicks and return on investments.

Most importantly, you should analyse the product that you are promoting. If this is a good product with great value which can appeal to the prospects, then they will turn into customers, and not just browsers.

Do feel free to leave your comments or personal experience on Google adwords on the case study above by clicking on the Add Comments link below.

Posted by Franco, 100teddybear.com

It is exactly 13 weeks ago since I launched my teddy bear website, www.100teddybear.com. The journey might seem brief considering that I attended eOneNet’s Internet marketing coaching workshop at e1Net in mid November 2006 that jump-started my leap into cyberspace.

It had been a challenging 8 weeks prior to the website launch. The eOneNet workshop had provided me with an understanding of some of the areas that I could consider. Options were available to me to look at which business model would be appropriate for me. I would have taken the easy route and either launched the platform based on affiliate programs or drop-shippers.

Another choice was e-books. I chose to find a product, promote and market it. I decided to sell teddy bears. These teddy bears that are unlike those generally available in the marketplace.

I headed to the bookstores. I bought books and even more books. Books included topics covering internet marketing, SEO, Blogging, Video-blogging, eBay, Dreamweaver 8. I read and read…trying to gain a more in-depth understanding of the sorts of application of the knowledge gained from my Internet marketing coach, e1Net.

Sourcing for the right teddy bear product has taken a month.

I began designing the website. However, with the timeline that I had to launch my website fast, I finally passed that task to a webmaster. With the knowledge I have equipped myself from e1Net and the books, I working with the webmaster to structure the website that way it should be.

Just a piece of advice here. Never leave it to your webmaster entirely to create and design the website. There are just too many other considerations besides the look and feel of the website. For a website to be able to attract traffic, it is critically important that keywords, meta-tags, site optimization, ranking, google adwords, blog are considered. All these I had to work with the webmaster in addition to the shopping cart and adding a blog to the website.

Finally on January 20, 2007 I was ready to uploaded my website.

First 2 weeks, nothing happened as far as money making was concerned. I was tweaking areas such as my keywords, landing pages, page titles, blog, google analytics. I was also working on my teddy bear blog, http://my1teddybear.blogspot.com with the hope to promote and drive certain amount interests to the website.

Another area I worked on was google adwords and activated the sponsored link. That effort, immediately almost within the same hour, drove traffic to the website from all over the world. I had 85 visitors within the first 5 hours of the google adwords being activated. I generated about 3.5% conversion on average. Over a 5-week duration, I received orders amounting to just over USD 4,000 from the world at large!!

I must say that is pretty impressive for a teddy bear start-up website. Yes!! Heap heap hooray!!

This is just the beginning of the journey. I need to learn constantly especially for things that work online. So I am now attending eOneNet’s Internet marketing blog workshop to get more tips and ideas of marketing blogs and websites, while making this post concurrently. With the solid support from the Internet marketing coaches at e1Net, including Fione and Harrace, this helps to overcome any challenges I am facing during this Internet journey.

I shared my experience during eOneNet’s Internet marketing blog workshop last week.

Post by Harrace, Internet Marketing Chief Consultant

I’ve read in some blogs that Google has started sending its gift for 2006 to some valued AdSense and AdWords clients. How I wished to receive this gift from Google as well.

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Google’s share price today is US$481.78, with a market cap of 147.5 billion. What makes it so valuable? Its main income source is derived from Google Adwords, where advertisers place their ads in the search results of Google as “sponsored links” on a pay-per-click basis. However, recent class actions against Google and Yahoo revealed that more than 10% of the clicks are bogus.

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Author: Fione Tan 

Sometimes you might choose your Google Adwords campaign to target only customers / visitors from selected countries / territories but how do you view the results / ads that those visitors will be seeing?

For instance, you could be based in Singapore and then you have launched a campaign for US only. When you view the results on Google from your home, you will only see worldwide ads and Singapore based ads so you will not be able to view your USA ads.

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Author: Fione Tan 

Google adwords advertising is the best shortcut for websites owners to allow your ads to featured in Google search results pages, for your targetted keywords.

Go to http://www.google.com/ and search for something. Do you see those Sponsored Links that appears on the top (in blue background) and right section of your results page? Those are the google advertisers using the Google Adwords scheme.

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