Posted by Harrace, Senior Internet Marketing Coach
While I was in Singapore this week, one of our seminar participants consulted me regarding his desire to start an Internet marketing business. He is working as both a real estate agent and a taxi driver in the Lion City. He knows he needs to attend an Internet marketing coaching program in order to learn the shortcut to Internet success. He was then seriously considering joining eOneNet’s program.
But he showed me two ads in Singapore, both promoting free previews trying to sell Internet marketing seminars and Internet marketing coaching program, and the fees charged by them are 1/3 of our coaching fee. So his question is how to choose the best Internet marketing coach or Internet marketing seminar.
Here is my advice:
1. The first factor to consider is to ask whether the Internet marketing coach is making money online, and if so, how much? There is a huge difference for someone making a few thousands and another one making millions of dollars, each year. You won’t need a coach who can just teach you the theory of making money online.
2. If a coach is claiming he has made a lot money online, can he prove it, by showing his online payment statement? On the Internet, beware of a lot of bogus claims.
3. Is the coach practising what he preaches?
Many self-proclaimed Internet marketing coaches are “overnight” gurus who have made some money by selling ebooks or making money information.
Even if a coach can prove he is making money online, find out what is his main source of income. Most of the Internet marketing coaches’ main income is by selling making money information, and then by teaching. And if if they claim you can make millions of dollars without selling anything, or even without doing any hard work, you better beware.
If you want to sell physical products, and if the coach cannot prove he has sold physical products successfully, how can he be qualified to teach you to do so?
4. Search for the keyword “Internet marketing coach” or “Internet marketing coaching” in Google or Yahoo. These keywords represent this industry and their top rankings are eyed on by millions of Internet marketing coaches globally and are therefore extremely competitive.
If this coach’s website cannot be found on page 1 of the search results, but he claims he can teach you how to be on top of search engines, how can he be qualified to do so?
It’s funny to see some websites claiming they can teach you SEO, when their sites can only be found in sponsored links (meaning they are probably teaching you search engine advertising and not free search engine optimization techniques).
But don’t get me wrong. Being able to be on top of search engines for these keywords can enable you to claim you are ranked top Internet marketing coach in search engines, but it doesn’t necessarily mean you are the top Internet marketing coach. That’s why when we first started claiming eOneNet is the top Internet marketing coach ranked by search engines way back in 2003, there were some critics who were not very happy with our claim.
However, after 4 years, when we have proved our extraordinary achievements, and when we have become the benchmark of Internet marketing or Internet marketing coaching where many other Internet marketers (in Hong Kong, Malaysia, Singapore and elsewhere) are trying to copy us, whether the meta tags keywords in our sites, our Internet marketing seminars, or Internet marketing coaching, there is no strong objection that eOneNet is now the de facto top Internet marketing coach in Asia, or even worldwide.
5. What kind of coaching support is the coach able to offer you? Because of limited resources and manpower, most of them can offer you only email support, which is the lowest degree of support.
You should find someone, or rather a reputable Internet marketing company, who has perfected an online support system, such as online members’ area with uploaded course materials, online ticket system for asking and answering questions, plus support from the technical team.
It will even be better if the coach can track your learning progress via an online tracking system, e.g. whether you have submitted the assignments online or attended any online meetings.
6. Can the coach offer you regional support, in particular, if you want to target the market in China? Does the coach have regional physical offices in other countries? Is he able to show you top rankings in local search engines in China and Hong Kong, and even Chinese rankings in top China search engines such as Baidu and Yahoo.com.cn?
7. Has the coach groomed any successful Internet entrepreneurs, in selling different types of products, services and information? If yes, how successful they are? Has any of their coaching participants made millions of dollars online?
8. Is the coach teaching you most of the things you need to learn to make money online during the seminar or coaching? Or is he only interested in upselling you to other more expensive seminars, programs or websites?
If there are two Internet marketing coaches - one fulfills ALL the above criteria, and the other fulfils none but is charging only 1/3 of the coaching fee of the first one, which one would you choose?
At the end of the consultation, the Singapore real estate agent and taxi driver made the choice, and signed up for the coaching program which is 3 times more expensive.
If you want to add any other criteria for choosing an Internet marketing coach, feel free to do it here.
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