Internet Marketing Trends for 2012 will be revealed in Hong Kong’s internet marketing club

This will be the first gathering for internet marketing entrepreneurs and ecommerce business owners after the Lunar New Year. The meeting will feature updated trends for free internet marketing tactics and ideas for boosting your website ecommerce sales.

Date : Feb 22, 2012 (Wed)
Time : 6.45pm to 9pm
Venue : eOneNet Hong Kong internet marketing office, Room C & D, Overseas China Building, 139 Hennesy Road, Wanchai Hong Kong

Open only for eBusiness club member, and eOneNet coaching students + dvd coaching students.

To register call +852-2591 9168

Posted by Internet Marketing Coach, Fione Tan

Want to open an online store? Thinking if you should rent a store online to sell your merchandise? Here are some tips:-

1. Find popular online shopping malls that rents online stores eg Yahoo stores or eBay stores

- certain shopping malls require you to meet certain profiles before you are allowed to open a store online eg to open an eBay store, you need to have a ebay id that either have 20 Feedbacks or ID Verify

- your ebay account must also have a credit card in file, with a verified paypal account. To get a paypal account, you can register for a Premier or Business account here

2. Compare the online store rates

- not just looking the store rental rates, but also is there additional charges per product placed in the store?

- online shopping malls might also take a chunk of your selling price income, therefore your sales transactions will also be subjected to a percentage or flat fee rate for each item sold via that online store

3. Check out the competition for various products in the shopping mall

- if there are 10,000 stores already selling the similar merchandise you have in your mind, then you can either :-

a) sell another range of of merchandise or products

b) sell complementary range of merchandise (eg if there are 10,000 stores selling Apple Iphones, then you can sell Apple iPhone casing, or Apple iPhone ear phones)

c) go to other online shopping malls of various target locations and rent a store in the location with the least competition

4. Offer Value-Added Services or Products in Your Online Store

- rather than just sell the same items as what others are selling, you can have an edge by UnderPromise, OverDeliver

- Sample : When no one else gives free shipping, you can do so

5. Connect with Your Store Visitors

- the Internet is also one big NETwork of humans that are just making purchasing decisions via their mouse clicks online. If the visitor likes YOU, likes your BRAND, and feel that you are somehow connected, they would rather do business with you

- keep your customers posted on your updates eg like ask them to follow you on Twitter eg Follow us at http://www.Twitter.com/e1Net

- find prospects and customers via social networking sites like Facebook eg Become our Fan at http://www.facebook.com/pages/eOneNetcom/66058467867

Extra Tips : You need to be aware that you will mainly just be a tenant in the online shopping mall, and your online store can be cancelled at any one point, so you REALLY should have your own website with your own .com eg http://www.2Sars.com where you can control your own profit margin (no need to give a slice out to the store portal), and where you are guaranteed that your Google and Yahoo search engine rankings, directly benefits your own brand. Learn how to get top rankings in search engines for FREE via our advanced internet marketing course at http://www.InternetMarketingCoaching.com

Posted by Fione, head internet marketing coach

Just got back to work after the long Easter holidays, and here we listed the richest Asians who made their fortune on the Internet. The average age of billionaires in China was marked at 48 years old compared to the average of of billionaires in Asia which is 57 years old.

1. Hiroshi Mikitani from Japan, aged 43 years old, estimated worth of US$2.6 billion dollars

- popular for his ecommerce sites like Rakuten.co.jp

2. Anurag Dikshit from India, aged 36 years old, estimated worth of US$1.6 billion dollars

- co-founder of online gambling company, running sites like Partypoker.com

3. Robin Li from China, aged 39 years old, estimated worth of US$1.4 billion

- co-founder and CEO of Baidu.com, the most popular search engine in China 

4. Ma Huateng from China, aged 36 years old, estimated worth of US$1.4 billion dollars

- co-founder and CEO of Tencent.com, which owns the popular China online messaging system QQ

5. Jack Ma from China, aged 44 years old, estimated worth of US$1.1 billion dollars

- CEO of Alibaba.com, the world’s largest B2B (business to business) portal

6. William Ding from China, aged 37 years old, estimated worth of US$1 billion dollars

- founder of NetEase.com with one of its most popular application of free email account 163.com

Have you heard the names of all the billionaires above? Or are you using any of the websites listed above?

Posted by Fione Tan, head Internet Marketing Coach

Internet millionaires are rather easy to find nowadays, but who are the real Internet Billionaires? The youngest billionaire on Earth, also made his fortune on the Internet.

Here are the list of the estimated net worth in US$ billion of dollars, listed according to age

23 years old - Mark Zuckerberg – US$1.5 billion dollars from United States (founder of Facebook.com)

34 years old – Sergey Brin – US$18.7 billion dollars from United States (co-founder of Google.com)

35 years old – Larry Page – US$18.6 billion dollars from United States (co-founder of Google.com)

According to Forbes 2008 Billionaires report, there were 50 billionaires worldwide that were below the age of 40 and among the youngest ones were the 3 above, who all made their fortunes using the Internet while part of the billionaires were inherited wealth.

Here are the breakdown of the of the Top 10 countries with Billionaires:-

1. United States – 469 billionaires

2. Russia – 87 billionaires

3. Germany - 59 billionaires

4. India – 53 billionaires

5. China – 42 billionaires

6. Turkey – 35 billionaires

7. United Kingdom – 35 billionaires

8. Hong Kong – 26 billionaires

9. Canada – 25 billionaires

10. Japan – 24 billionaires

Who are the Asia Internet Billionaires? Can you guess? Do feel free to leave your comments below.

Our next blog post will exposed the richest Asian Internet billionaires. Keep tuned.

Posted by Fione Tan, head Internet Marketing Coach

Which country / region now has the World’s No.1 Internet population?

It has been Asia since about 2 years ago. What is surprising is the no. 1 country is now probably China!

According to China Internet Network Information Center (CINIC), the online population for China has reached 220 million in Feb 2008. During the same period, the USA internet population was estimated at 217 million only. So if China maintains the growth rate for 2007 this year, China’s no. of Internet users can be comfortably No.1 before the end of 2008.

This shows that selling to the Chinese population is definitely one of the hottest new markets for making money online.

eOneNet has also been selling products, services and training to the China market, including our RMB10,000+ Internet Marketing Video and RMB20,000+ training programs.

Here are 5 tips to sell to China online:

Tip #1: Do a Chinese website

In China, it should be simplified Chinese (same for Singapore and Malaysia), whereas for Hong Kong and Taiwan, it should be traditional Chinese. So if your current website is in English , you will need to translate it to simplified Chinese, since most people in China do searches in simplified Chinese. So if your website does not have Chinese contents, there is no way for your site to come up in search engines results.

Tip #2  Search for Popular Keywords in China

You will need to know what people in China are searching and buying for, in particular the Chinese keywords.

First of all, you will need to identify the popular Chinese keywords people are searching for in China in the top search engines, such as Baidu, Yahoo China, Sina, and Google China. You will need to identify the research tools in these different search engines. Because the search behaviour for people in China will be different from people in US, or even Hong Kong. The details will be covered in one of the new topics in our Advanced Internet Marketing Coaching program

Tip #3 Do Chinese SEO (Search Engine Optimization)

Some of you may already have an idea what is SEO? If you are targetting the China market, you will also need to do Chinese SEO for your Chinese version, and get top rankings in China search engines. Most of the stuffs that work for English SEO also work for Chinese SEO. The main difference is to identify different China keywords research tools and the China search engines. More details will be also covered in our Advanced coaching program.

Most of our customers from China found out about our sites from one of these search engines. Even they never attended our seminars or met us before, they could fork out RMB10,000+ to buy our DVDs online!

If you search 互聯網行銷 or  互联网行销 (which is Internet Marketing in Chinese) in Yahoo.com.cn, see which is the No.1 website.

For Tip#4 and #5, Click the link here.

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Posted by Harrace, Senior Internet Marketing Coach

The holiday season accounts for about 30% of the annual online sales for e-tailers. Here is a list of the Top 5 ways for you to skyrocket your online sales during this period：

#1: Run a contest

Run a sweepstake or contest in your site for signing up for your enewsletter, giving away your products as prizes. One good example is the eOneNet Blog contest giving away the new Apple iPhone. If you are selling services, e.g. facial or slimming, you can give away free trial offers to those who signed up as your member.

#2 Give a e-Coupon

We all love freebies and discounts. Offer e-coupon with a discount or a dollar value to purchase your products.

#3 Sell gift cards

This is a very popular sales surge tactics in the U.S. but not many Asia e-tailers are using this, which can substantially increase sales. Some e-tailers offer online gift cards for use online only whereas some are merging the use of online gift cards for both online and offline purchase.

#4. Send holiday promotions emails to website members

Make special holiday offers and discounts and email to your website member list. You can get instant sales from just sending one email. But NO SPAMS please. If you don’t have a list yet, find other websites which do have a member list and which share a similar target audience, and negotiate with them for a joint promotion to be sent to their lists.

#5 Offer Free Shipping

Survey has also shown free shipping to substantially increase online sales and conversion rate. You may offer limited time free shipping during holiday season and for order to be made before a certain date (to ensure that your product will arrive before the holiday), and subject to purchase of a miniumum amount.

If you can implement some of these tactics, you will surely see your online sales skyrocked!

If you can think of any other ways to increase holiday sales, don’t hesitate to leave your comments here.

Posted by Harrace, Senior Internet Marketing Coach

China’s No.1 search engine Baidu has grabbed the 3rd position in the global search market, from Microsoft, according to comScore latest research.

The qSearch study found out that Google is still the King of search engines.

1st: Google: 37.1 billion searches (including 31 billion on its search engine and 5 billion on YouTube)

2nd: Yahoo: 8.5 billion searches

3rd: Baidu: 3.2 billion searches

4th: Microsoft: 2.2 billion searches

5th: (Surprised!) Korean search engine Naver.com

So this reinforces our strategies to focus on getting top rankings in Google. As a matter of fact, when our sites achieve top rankings in Google, most of the times, we also get top rankings in Yahoo and Baidu.

Posted by Harrace, Senior Internet Marketing Coach

I am not surprised that online advertising has grown 35% in 2006 (for the US market), reaching US$16.9 billion, according to latest report by Interactive Advertising Bureau.

The highest growth rate was 40% for keyword search. No wonder search engines are making record sales!

For eOneNet, one of our strong online marketing channels is also keyword search via search engines, but the difference is we don’t have to pay as we are able to get hundreds or even thousands of top rankings for various keywords for our diversified products and services, for free.

What are your best online marketing channels, which generate leads and sales for you?

:
online advertising, internet marketing, online marketing

Malaysia Internet marketing is making waves. In a recent research report by IDC Malaysia, Malaysia’s e-commerce spending grew 70% last year. Malaysia with a population of 26.6 million people, there were 6 million online shoppers in 2006 compared to 4.7 million unique buyers the year before, in 2005.

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Posted by Harrace (Hong Kong) 

We’ve just launched the red-hot Christmas holiday offer for e1Net wireless rechargeable mouse, with free worldwide shipping, for orders made before 31 December, 2006. Click here to check out the offer!