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電子商務當道 水產業急於跟進

電子商務當道 水產業急於跟進

CNA - May 11, 2015 -

By Internet Marketing Coach, Fione Tan

(中央社記者楊淑閔台北11日電)亞洲生產力組織(APO)今起5天在台北展開「農產品暨食品電子行銷訓練班」課程,農委會盼藉由鄰國間的交流,助台灣農業商務轉型。台灣水產第二代則說,欲拓展海外B to C。

透過外交部補助經費,11日起到15日,APO在台北展開「農產品暨食品電子行銷訓練班」課程,邀集馬來西亞、菲律賓與新加坡的電子商務專家,會同亞洲各國業者一同交流、分享電子行銷經驗,各國業者及政府單位都希望滿載而歸,為農產品暨食品行銷注入當下急速發展的電子行銷軟實力。

代表農委會與會的農委會國際處國際組織科科長唐淑華表示,這次研討會基於業者面臨行銷轉型迫切性較強,安排2家台灣的水產業者參與此次課程,農會部份這次沒有安排;而電子行銷的優勢可以同時發展海內外市場。

其中一位水產業者東晟水產公司總經理葉哲維接受訪問時說,東晟做的是台灣鯛,他是第二代,東晟年營業額中除7成是內銷,已有3成外銷歐盟、美、加、日、韓及澳洲,但海外經營模式仍是B to B,希望透過電子行銷,發展海外市場的B to C,直攻消費者端。

葉哲維並說,B ot C的毛利率優於B to B,但是海外行銷走傳統方式,成本很高,他希望此行完成訓練班課程,能善用電子行銷,發展海外市場的B to C商機。

另一家業者則生產甲魚及甲魚蛋,主要外銷中國大陸。

會中來自馬來西亞的eOneNet行政總裁陳美儀說,eOneNet去年起協助在美國上市的阿里巴巴培訓員工如何使用電子行銷平台,並檢視何以有使用電子行銷平台下,為何沒有成效,商品銷況不佳。

她並說,電子行銷競爭的對象有兩類,首先是跟全球同性質業者競爭,另一種是跟同國家內的廠商競爭,電子行銷必須突顯出自產商品的市場區隔性,並要能用自己欲進軍市場的母語陳述、表達,才具吸引力;若要降低物流與行銷成本,也可與當地的電子行銷經銷系統合作,或善用免付費行銷平台,台灣業者可以參考。1040511

You will learn popular online business models, how to get free rankings in Google, selling B2B on Alibaba and selling your items to the No.1 internet population using WeChat.

■ Call eOneNet.com at 03-2284 6418, WhatsApp 012-232 8878 or register at www.eOneNet.com.

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